I was educated as a neuroscientist and economist with over 20 years of working experience abroad (USA, Canada, UK). I returned to Hungary to establish a novel Institute (Institute of Transdisciplinary Discoveries) in Pecs with the aim to connect the academia, business and civil sector and the government. We organise public engagement events, facilitate innovation and catalyze the health-focused Silver Economy concept to establish a Florida-like environment in the South Transdanubia region.