Opening session
09:00 - 09:10
Are you IP ready?
09:10 - 10:00
Speaker: Coro Gutierrez, EUIPO
- Why IP is important, innovation process
- Introduction IP landscape
- type of IP rights: trade mark, design, patent, copyright
Breakout rooms - case study session
10:00 - 11:00
Speaker: Coro Gutierrez, Francesca Dragostin, Livia Ionaşcu, Mónica Tarazona, EUIPO
- Exercise: 3 rooms, 3 complex products, one speaker per room, to list IP rights that can be protected in each case
- Plenary presentation of each case
Short break
11:00 - 11:10
EUIPO SME support services
12:00 - 12:20
Speaker: Richelle Spiekerman, EUIPO
IP Strategy: how to build an IP strategy for a business
11:10 - 12:00
Speaker: Benoit Olbrechts, Manager Technology Scouting & IP Services
- Exploiting your idea
- IP internationalization
- Enforcement
SME case
12:20 - 12:40
EIT Health success case? Startup with EU TM/patent protected
Learning wallet and e-learning material
12:40 - 12:50
Speaker: Javier Guillem, EUIPO Academy
Q&A
12:50 - 13:00