Programme Design
Learn from professionals who are not only experts in Health Technology Assessment but also possess extensive market experience in transforming early project ideas into commercial successes.
Duration of the course is only 4 hours.
The comprehensive curriculum covers all you need to know to get the basics of early Health Technology Assesment.
The course is completely online. Take a break whenever you need it and resume the course when it's convenient for you.
Complement your current onboarding materials and get your team members to the same knowledge level.
Monthly ONLINE exam weeks are every 2nd week of every monthly (except for August).
Get a valuable certification issued by EIT Health InnoStars.
Curriculum
Economic Environment for Medical Technologies and Digital Health Solutions
Overview of the economic landscape.
Key economic drivers and barriers.
Impact of economic policies on medical technologies and digital health.
Rationale for Early Phase Health Technology Assessment
Importance of early HTA in the development process.
Methods and tools for early HTA.
Business Model Development
Frameworks for developing sustainable business models.
Identifying revenue streams and cost structures.
Examples of successful business models in health technology.
Target Product Profile and Conceptual Value Framework
Defining the target product profile (TPP).
Developing a conceptual value framework.
Aligning TPP with market needs and regulatory requirements.
Strategic Pricing Principles
Pricing strategies for medical technologies.
Factors influencing pricing decisions.
Principles of value based pricing.
Net Present Value (NPV) Calculation
Basics of NPV and its importance in investment decisions.
Methods to calculate NPV.
Health Care Providers as Purchasers
Understanding the purchasing behavior of healthcare providers.
Key factors influencing their decisions.
Strategies to engage healthcare providers.
Patients as Purchasers
Role of patients in the purchasing process.
Factors affecting patient choices.
Engaging patients in the value proposition.
Company Valuation, Investors & Exit Strategy
Methods for company valuation.
Attracting and managing investors.
Planning and executing an exit strategy.
Learning Outcomes
By the end of the course, you will be able to:
Understand the economic environment for medical technologies.
Assess the basics of early phase health technology assessments.
Create target product profiles and conceptual value frameworks.
Apply strategic pricing principles.
Calculate net present value (NPV).
Get familiar with company valuation and plan investor relations and exit strategies.
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